During the year of the dragon, the emphasis was on incorporating this majestic creature as the central theme.
Rather than depicting the entire dragon, the focus was on highlighting its scales.
Rather than depicting the entire dragon, the focus was on highlighting its scales.
This was achieved by utilising teal-colored and red foils, along with embossing techniques, to create a three-dimensional effect for the scales.
+ Packaging Design + Print Production + Creative Direction
Material: Touche Red 220gsm
Production specs: Red, Teal foiling with embossing | Gold foiling | Custom die-cut | Custom Packaging
Production specs: Red, Teal foiling with embossing | Gold foiling | Custom die-cut | Custom Packaging
The packaging for the red packets also served a dual purpose, as it could be transformed into a carrier as well.
This aligns perfectly with the brand's sustainability values.
This aligns perfectly with the brand's sustainability values.
When the red packet was pulled from its sleeve,
it revealed a lenticular design, showcasing an animated dragon in motion.
it revealed a lenticular design, showcasing an animated dragon in motion.
