Commissioned by Great Eastern-Prestige Partners for the design of their Chinese New Year red packets and carrier bag, we ensured strict adherence to the brand guidelines, achieving a premium and exclusive appearance. Incorporating the brand's motif as a pattern on the red packet, added an extra layer of sophistication. Furthermore, the utilisation of gold foiling with embossing elevated the entire stationery set, imparting a luxurious feel and minimalist style.
+Packaging +Design Direction
Material: Touche Red
Production specs: Blind embossing | gold foiling | custom die-cut
Production specs: Blind embossing | gold foiling | custom die-cut
The brand's motif was ingeniously transformed into a pattern and embossed onto the packaging, ensuring a minimalistic yet classy design.
Chinese greetings and logos were elegantly rendered in gold foil, adding a touch of luxury to the overall presentation.
In adherence to the corporate colours, the red packets are presented in a set comprising both gold and red materials.
